Sharing a passion for print
Leicester Print Workshop plays a key role in the advancement of the visual arts in the Midlands. Since 1986 this hardworking organisation (a charity since 1993) has been dedicated to promoting fine art printmaking as a contemporary visual art form; as a craft; as a focus for exhibitions and commissions; in schools, with community groups, to artists and to the general public.
Their programmes and activities have continued to grow year on year. As an organisation that challenges itself to support its members and continually reach out to new audiences, branding and communications need to work hard to remain appropriate and effective.
Leicester Print Workshop is one of our oldest clients but each and every project presents us with an opportunity to think about design and print in a new way. Through the development of their identity, the branding of individual projects and regular and unique design for print projects, we feel we are playing our part in maintaining and developing a passion for print in all its forms. The best reward being the positive feedback and praise we receive from their existing members and their success in attracting new ones.
The use of manual processes and range of creative techniques is what makes printmaking intrinsically appealing to a wide audience. The course leaflets present this theme through photography and case studies along with clearly structured and creatively signposted information.
We like nothing more than a trip down to the workshop to talk to the artists and capture the physical appeal of the print processes to then combine our use of image and the creative possibilities of print to promote their work.
Previously promoted under the general banner of LPW, giving SmallPrint its own brand has helped raise its status and establish it as a progressive contemporary art exhibition. The logo itself has been created using abstracts of silk screen frames and the detail of screen mesh.
We have worked with FSG for many years and are always impressed with the enthusiasm they show for every project.