We are proud of our service and dedication to our long term clients and just love finding inspiration with new ones. They work in a diverse range of industries helping us maintain the freshness and vigour of our work and all share our passion for quality and intelligent design.

Delightfully tasty

FSG Brand Design - Client - Vivia Crumps - Packaging
FSG Brand Design - Client - Vivia Crumps - Brand
FSG Brand Design - Client - Vivia Crumps - Packaging
Overview

Vivia Crump’s chutneys are packed full of flavour, texture and personality. The product needed to be taken to market with a look and feel that maximised the natural ingredients but retained a freshness that would stand out when on shelf.

Projects include:
Brand Design & Development
Literature
Packaging
Point of Sale
Digital Imagery
Photography

FSG Brand Design - Client - Vivia Crumps - Branding
Our approach

The development of the brand identity focused on an approachable and friendly handwritten marque, paired with a crisp and open spaced font. A clean white die cut label gives the jars a unique look, with a complimentary colour scheme that flows throughout the brand, working to consistently link the packaging, photography and contents.

This striking use of colour, image and structure has also been carried over into a full e-commerce website and supporting literature.

FSG Brand Design - Client - Vivia Crumps - Website
FSG Brand Design - Client - Vivia Crumps - Website
Further work

Since the roll out of the brand, Vivia Crump’s have seen great success in the launch of their business. We have been lucky enough to continue to develop further work, including email campaigns, marketing materials and stall graphics for their weekly pitch at The Southbank Centre Food Market.



FSG Brand Design - Client - Vivia Crumps - Branding