Case Study
Sportsman Game Feeds
Pheasant and Partridge Feed
Brand identity
Vehicle livery
Product brochure
Photography
Exhibition graphics
Breathing new life into Ab Agri's Sportsman Game Feeds brand.
A new look of confidence and quality has helped re-established AB Agri's Sportsman Game Feeds as a leading brand in the game feed market.
The game feed industry is a highly competitive environment with a strong emphasis on firmly established personal business relationships. Sportsman Game Feeds felt they had lost some ground and needed to re-position themselves in the market to reflect their proven record and reliability in supplying quality products.
FSG Design were given the brief to re-visit Sportsman's corporate identity through the design of a new brand logo, a full suite of stationery, corporate brochures, advertising, direct mail campaigns, welcome packs, exhibition materials and vehicle liveries.
FSG's solution to the brief was to add confidence and pride to a brand that had 'stood still'. This goal was achieved by strengthening the identity, using a friendly and no nonsense tone of voice in brand literature, a strong colour palette and introducing dynamic, evocative photography directly relevant to the end user.
The new branding was launched to staff at a recent spring sales conference and to the field at various national game fairs.
Client feedback has indicated an immediate rise in repeat orders and a significant rise in new business across the national sales team.
Branding and vehicle livery
Brochure promoting the qualities of Sportsman Game Feeds.
Exhibition graphics for use at various national game fairs.
Sportsman Game Feeds website.
