Designing packaging that performs and strengthens brand values demands creative vigour, precise technical skills and attention to detail. This is precisely how we do it.
Vivia Crump's
Extremely Scrummy Chutney

Delightfully tasty
A creative solution to the labeling of Vivia Crump’s chutneys was key in launching this new brand. To pitch the packaging against longstanding and well known competitors we developed a very strong identity and visual appeal to the packaging by using clean typography with a warm tone of voice and beautiful, informative photography. To add personality and individuality we also introduced a die cut shape to the labels to allow the product to be ‘revealed’.

FSG Brand Design - Packaging - Lintbells Natural Equine Supplements
Natural Equine Supplements Based On Sound Nutritional Science

'Stand out' design
The packaging designed for Lintbells was central to the success of their new equine brand. To push the brand forward into a highly competitive market we built on their established reputation and created a confident and 'stand out' identity. The strong grid structure and colour coding gave the basis for developing the identity across all communications.

FSG Brand Design - Packaging - Lintbells Natural Equine Supplements
John Lusty
Fine Foods

Aiding consumer research
The John Lusty brand has been part of British culinary culture since the 1840s. The new packaging style is relevant and recognisable to the high end consumer and maintains the brand's original style and touch of decadence. Product renders were critical to the overhaul of the design, facilitating consumer research and concept testing.

FSG Brand Design - Packaging - John Lusty Fine Foods
Cookware and Kitchen Accessories

The importance of hierarchies
Multiple packaging formats and continuous range developments are a constant challenge for CKS. Our creation of rigorous visual information hierarchies was key to maintaining the integrity of each brand and creating impact in-store.

FSG Brand Design - Packaging - CKS Kilo
Organic Skincare

Aspirational packaging
A sensitive approach to a packaging redesign was required to attract new clients for Botanicals and keep a loyal client base happy. The result is a contemporary interpretation of a classic Victorian look.

FSG Brand Design - Packaging - Botanicals Organic Skincare
Collectors Diecast Models

Make it collectible
All Corgi models are carefully researched and crafted with meticulous attention to detail. Our challenge in designing the packaging was to ensure the historical contexts we were creating were entirely accurate.

FSG Brand Design - Packaging - Corgi
Advanced Skincare

Own brand excellence
Building on DermaCare’s reputation for knowledge and experience in leading brands in the cosmeceutical market, the new DermaTx brand needed to reflect the quality, expertise and market aspirations of the company.

Emphasis was placed on creating a strong dynamic visual appeal, using a contemporary matt white tube with a clear colour coding system to highlight individual uses and aid navigation across the brand. The result is reassuring, confident and professional.

FSG Brand Design - Branding - DermaTx Advanced Skincare
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